Pisara – Protecting the Baltic Sea | Baltic Sea Day
© John Nurminen Foundation
© John Nurmisen Säätiö


Emilia Koski, Head of Corporate Responsibility

Pisara – Protecting the Baltic Sea

The Baltic Sea is one of the most polluted seas in the world, and its most serious environmental problem is eutrophication. Tokmanni offers a tangible way to participate in the protection of the Baltic Sea by donating five euro cents to the John Nurminen Foundation for the protection of the Baltic Sea for each Pisara product you and other Tokmanni’s customers buy from May 1 to August 30, 2020.

The money raised through the cooperation will go to the John Nurminen Foundation’s Clean Baltic Sea projects, which help to reduce the load on the Baltic Sea and its environmental risks.

Versatile Pisara range suits customers and cooperation

Pisara, which prominently features in the Pisara – Protecting the Baltic Sea cooperation, is a Tokmanni private label focusing on cleansing and beauty, which was launched last autumn. The brand’s selection includes over a hundred products for the skin, hair and body, from shower gels to hand towels and moisturisers to salt foot soak. Pisara is already hugely popular and its product range is very comprehensive, making it an excellent fit for cooperation for the good of the Baltic Sea.

More information about the campaign can be found on the campaign page www.tokmanni.fi/itamerenpuolesta (in Finnish).