Awareness and commitment to the Baltic Sea Day continues to grow

Awareness of the Baltic Sea Day continues to grow

Awareness of the Baltic Sea Day has increased in Finland, according to a survey commissioned by the John Nurminen Foundation from T-Media at the end of 2024.

The Baltic Sea Day is already known to 80 per cent of those who are also familiar with the John Nurminen Foundation at least by name (Trust & Reputation 2024). The awareness of the Baltic Sea Day and participation in it among these citizens has increased since 2022.  In 2022, about 53 per cent knew the Baltic Sea Day by name, and in 2024, the share of those who knew it only by name had dropped to 42 per cent. On the other hand, there were clearly more Baltic Sea Day experts or participants in the day themselves (a total of 23% in 22 and 37% in 24).

There are many reasons for this, but the most important is the active participation and communication of the partners who participated in the Baltic Sea Day. We aim to increase awareness again for the next round of research in 2026.

A day for the Baltic Sea – a growing Swedish commitment

Since the Baltic Sea Day was launched in Sweden in 2021, interest and commitment have increased significantly. Despite the fact that the first year was marked by pandemic restrictions, more than 30 Swedish organisations participated, including Stockholm University, the Royal Court, Apotea, Skansen, the Maritime Museum and Swedish Radio.

In 2022, the level of ambition was raised. Baltic Sea Day was integrated into World Water Week with a special focus on the Baltic Sea and began the Swedish Radio’s Baltic Sea Festival with a panel discussion. This year was also characterized by a strong commitment from a wide range of actors.

The 2023 celebration was a milestone with around ten major events and a total of 70 Swedish partners – a growth of 66% compared to the previous year.

2024 marked another strong year: once again, around ten major events were held, but the number of Swedish partners participating through different channels increased to 100.

In just a few years, Baltic Sea Day has grown to become an important platform for drawing attention to the future of the Baltic Sea and bringing together actors from the whole of society in a common commitment.

Let’s celebrate even louder this year!